Curating, the consumer as editor of a magazine safely devoted to themselves #pinterest
2012/03/23 § Leave a comment
Blogging boosted the home computer user a decade ago into creating their own content online. The blog post was a diary style entry of the form [link]+[opinion]=[commentary]. Some felt it was parasitic on main stream media for the initial [link] and therefore unimportant. But diddums to that.
With the arrival of facebook and soon thereafter twitter this form was greatly concatenated while the social media technology underlying it (which in facebook’s case captured and placed within a walled garden what had been free roaming across various servers, and yes, livejournal predates ‘blogging’ and was a bit of a walled garden too though mostly by it’s habitues’ mindset).
Both facebook and twitter pushed this interactivity deep into the stream, threads of noticed, drawing into awareness and fading with sunset. Twenty minutes is a long time on twitter. With a blog you only needed to post an entry every 1-2 days.
Recently this same behaviour has been recast as a curatorial effort, links and images shared as if one was curating a show, an exhibition of the noticeboard, boards of inspiraton, clippings of magazines tacked to the pinboard, the wall, scapbooking as a collective effort.
Yes, it’s even more shallow. Apparently the marketeers have already taken over pinterest.com even before I had heard of it (only last week).
That’s the spark for this blog post (it’s a traditional blog post).
The images shared (which used to be hot-linked to on various old-school online forums) in my experience are basically very dull, if well chosen and originally well photoshopped, what they offer is security, safety, well-being in the form of niceness, pleasantness, neatness, homeliness. To be famous now is to be as bland as possible, it is to have no skill except the ability to hide in the crowd of magazine quality photos.
The opportunity to curate interesting challenging themes seems to pass most people by.
Reminds me of the most incredibly boring blog I saw recently. Dull, but it had umpteen comments. All saying nothing, but the people felt safe there and so felt safe to comment there.
It was all about safety, about building a walled garden and keeping the wilderness of the unfamiliar away, even while travelling overseas one must keep oneself nice.
I’ve run quite a few blogs in the past, and never got this sort of comment traction, like most blogs, occasionally I’d annoy people with the sin of self-promotion, (but I was on the dole at the time). This is why I like to talk about my failure on this blog.
Indulging the comfort zone is possibly the surest way to build a following online. Don’t lead people into dangerously interesting times.
No man is an island, but today, the self-curating magazine as the human experience is a digital castle, secure against all interesting attacks and picturesque to the max.